Lancashire-based Pets Choice acquires premium pet food brand Vet’s Kitchen

Blackburn-based pet manufacturer, Pets Choice, has agreed to purchase premium pet food brand, Vet’s Kitchen, from Pets’ Kitchen.

The Vet’s Kitchen brand, which primarily operates in dry dog & cat food will join Pets Choice’s family of pet brand offerings, which include Webbox, Bob Martin, Felight, TastyBone and B-Calm.

The brand will join leading pet brand, Webbox, who are the official Blackburn Rovers Pet Sponsor for the 2023-24 season.

Pets Choice anticipates the new addition and growth of the business will further generate new jobs in the Lancashire region.

Whilst Pets Choice are purchasing the pet food division, this will enable Pets’ Kitchen Ltd to concentrate on the development of their clinical veterinary practices under their Vet’s Klinic brand.

A long-term collaboration agreement between the two companies will continue in support of both the Vet’s Kitchen and Vet’s Klinic operations.

CEO of Pets Choice, Tony Raeburn, comments “This is a fantastic acquisition for Pets Choice as we continue our drive in both product premiumisation and into the Vet Sector. We’re excited to onboard the Vet’s Kitchen team and pair their knowledge with our own.

“Our expertise in growing brands perfectly complements Vet’s Kitchen’s use of professional insight in its product formulations, and we believe this acquisition will act as a real partnership and deliver even better premium food for pets.

The acquisition will also mean customers and listings alike will benefit from Pets Choice’s distribution network, making Vet’s Kitchen products all the more accessible to all.

Vet’s Kitchen will complement our existing portfolio of growing brands entering us into the Premium sector which is extremely exciting.”

Pets Choice continues to expand and bring in additional headcounts to meet its business demands.

The addition of a new brand, and other business growth opportunities, mean that further job opportunities will be made available and shared. For more information and to apply, please visit: www.petschoice.co.uk/careers.

For more information about Pets Choice and its family of brands, please visit: www.petschoice.co.uk.